Ecommerce marketing firm Salmon be taking on the Wunderman Thompson Commerce name, which will bring together Salmon and its other Wunderman Commerce sister companies.
The move sees Salmon’s current CEO, Neil Steward, named the Global CEO of Wunderman Thompson Commerce.
Wunderman Thompson Commerce brings together Salmon and its other Wunderman Commerce sister companies, which include POSSIBLE Commerce, Marketplace Ignition and Fusepump, alongside Gorilla Group and 2Sales.
Wunderman Thompson Commerce builds enterprise-level retail and mobile commerce solutions, in addition to helping brands develop Amazon marketing and eCommerce strategies. Its end-to-end offerings include strategy, platform integration, and customer experience across platforms including Adobe, IBM Watson Commerce, SAP and Salesforce.
Salmon CEO Neil Stewart has been named Global CEO of Wunderman Thompson Commerce, effective immediately.
Neil Stewart said: “This is an incredibly exciting time for us. We have been providing consultancy and services for some of the biggest names in retail for more than 20 years and this will only help to widen our expertise and scope, to service clients fully at a global scale. We have been integrating with the team at Wunderman since 2017, and this re-brand solidifies our offering under one Wunderman Thompson Commerce umbrella.”
Wunderman Thompson Commerce includes more than 1,500 experts working across 21 offices in EMEA, North and South America and APAC.