Twitter has relaxed the rules for what counts against its iconic 140-character limit in Tweets, dropping pictures and video along with @name replies.
Twitter is hoping the changes hopes this will help people engage more, and have more meaningful dialogue.
It found that within comment chains with several people mentioned, replies get increasingly shorter until the discussion dies off.
Pictures, video or any other attachment no longer count toward a 140-character limit, either.
The changes only apply to media uploaded directly to Twitter. Any link will still take up the standard 22-characters in tweets.
Twitter is also adding a retweet button to a user’s own posts so they can resurface older content.