Adobe has linked up its electronic signature platform with its Marketing Cloud platform, in a bid to make it easier for marketing and e-commerce to produce a “paperless experience”.
Previously, the eSign service — built on Adobe’s 2011 acquisition of EchoSign — needed a custom integration to become part of a web or app form.
As part of the revamp, Adobe is also releasing a revamped version of its Sign mobile app, which is used for sending, signing and tracking documents, and it’s setting up new European data centres to handle the more stringent legal requirements there for electronic signatures.
The move means that new bank customers could potentially sign online for new credit cards or cable customers signing up for a service, either of which can now be created as part of a regular function in the Marketing Cloud.
“Every company and organisation should be laser-focused on delivering the best customer experience possible, and the best experience does not involve paper,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Today we further strengthen the value that Adobe Document Cloud and Adobe Sign bring to our global customers as the only complete solution that transforms paper-based transactions into 100 percent digital workflows.”
More than six billion digital and electronic signature transactions are processed through Document Cloud each year, including global businesses like AmerisourceBergen, MasterCard, The Royal Bank of Scotland and Verizon, which rely on Document Cloud and Adobe Sign for fast, secure and mobile e-signatures.
“At Royal Bank of Scotland, we put our customers’ experience first when rolling out new services to make their lives a little easier,” said, Ankit Chhajer, Digital Lead – Customer Experience and Sales Innovation, Royal Bank of Scotland. “Building on our broad adoption of Adobe Marketing Cloud, we are now turning to Adobe Document Cloud and Adobe Sign to create an elegant, hassle free customer experience that rivals none other.”
The new Adobe Sign capabilities are expected to be available to customers in May 2016, while the new Acrobat features will be automatically available to subscribers of Acrobat DC in May 2016.