Many big digital players flocked to annual festival South by Southwest (SXSW) in Austin Texas last week, but the most popular app Shapchat didn’t even need an actual presence to dominate, according to new data.
While many firms held interactive party, hired popular bands or gave away gadgets to raise their profile, Snapchat just relied on word of mouth. or even give away cool gadgets—it didn’t have a branded presence at the Austin, Texas, festival.
According to momnmitoring firm Sysomos, Snapchat garnered more impressions on Twitter than any other brand, coming in with 192 million from March 6 through March 16,
The platform was a topic of conversation on nearly every marketing panel and was constantly used by attendees to document their SXSW experiences.
While the platform didn’t provide any official statistics on the number of downloads during the event, an informal survey of more than a dozen attendees by CNBC.com showed many people believed that Snapchat was the most used app this year at SXSW. Many of them had downloaded it for the first time as well.
This year, Spotify and Samsung bought sponsored Snapchat Geofilters for anyone in Austin to use, said a Snapchat spokesperson.