3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself.
If the same banner comes up again and again, why not make it a Post-it note where people can jot down info that might be useful later—when the ad pops up again? This was the idea behind 3Ms latest digital campaign.
Proximity Russia collaborated with several banner networks to get the Post-its on top websites in Russia.
Clicking on the banners led you to a Post-it page, where you could create more stickers, edit or delete them all.
View the case study below:
