Greenpeace UK has appointed 33Seconds to implement a series of online fundraising campaigns focussed on supporter recruitment, following a competitive pitch.
The remit includes the development and implementation of creative concepts which will run alongside the independent organisation’s global campaigns. Part of the strategic requirements will be to ensure targeted social messaging across the recruitment programme both builds brand cohesion and encourages an uplift in responses.
Dugald McNaughtan, Supporter Recruitment Manager at Greenpeace UK, said: “We were looking for an agency to help us grow our donor acquisition programme with a focus on digitally integrated campaigns, and 33Seconds ticked every box.
“The team excited us with some innovative ideas and a fresh approach to the media. We’re looking forward to building a strong working relationship during the delivery of some successful campaigns.”
Dominic Cook, CEO at 33Seconds, said: “It’s great to be working with Greenpeace UK in a creative and media buying capacity, where we’ll also be focussing on the local aspects of its campaigns, to drive the generation of more leads”.