With the Apple Watch poised to launch today, Conjure, a company that creates apps for brands, is releasing data on Brits’ attitudes to smartwatches, listing the top 11 activities people plan to do on their new gadgets.
The findings from the 2000-adult survey (conducted by OnePoll), indicate that 8.3m Brits already planning to buy Apple Watch.
Other key findings from the report are given below:
•12.95% say that the fashionableness of a smartwatch is their no. 1 purchasing consideration
•12.45% of respondents say that they will only buy a smartwatch if it has a battery that lasts up to a week without a charge
•8.05% of respondents say that they will buy a smartwatch if several of their favourite brands create apps for it – and 13.5% of respondents say that they think of brands with smartwatch apps as ‘cool’ and aspirational
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Will the Apple Watch satisfy UK consumers? Below are the functions Brits envisage themselves using on smartwatches (in order, most to least popular):
Sam Clark, MD of Conjure, commented: “Our data suggests that the ‘Apple factor’ will make today’s launch the tipping point for the smartwatch market. 8.3m Brits believe they would buy a smartwatch made by Apple – if even half that number actually end up buying a device the product will be hailed as a success in the UK. At the moment, brands with smartwatch apps appear cool and aspirational to consumers – but that ‘smartwatch effect’ is only going to be a short-term thing. In the long-term, brands need apps that complement the limited size and functionality of wrist-borne devices – and make the most of their potential for delivering contextually relevant notifications.”