The Blood Transfusion Service in Russia wanted a digital project that could connect with people in a different kind of way, and what agency SmartNewSolutions came up with was a “Torrent” project, with a twist.
In this campaign, the act of torrenting is in some ways similar to the sharing of blood, sometimes you give, sometimes you get.
The Torrent Your Blood Campaign launched as a short film, complete with microsite, trailers and social to promote it, the catch was, you could only get it via a torrent.
Watch the video case study below:
