This week marked the launch of the UK’s first 4G spectrum from mobile operator Everything Everywhere (EE). In addition to its impact on mobile media consumption, Steve Hurn, CEO of Reevoo, argues that this is brilliant news for the retail sector, as it will facilitate an even better browsing and buying experience for mobile shoppers.
The launch of 4G is great news for the retail industry. Mobile commerce is one of the fastest and most exciting areas of growth in retail at the moment, and a key component of what we already know is a multi-channel purchase journey.
The brand experience that retailers are able to deliver over the mobile Web or dedicated apps is improving all the time. We know how much a rich and integrated mobile experience is important for consumers and with 4G retailers and brands will have new ways of getting in touch and engaging with their customers.
4G is a positive development for both retailers and consumers, opening new possibilities for social commerce activities too, as it will continue to facilitate the multi-channel experience, driving cross-channel sales by providing an ever-more rich and sophisticated experience for mobile and tablet shoppers.
By Steve Hurn
CEO
Reevoo
www.reevoo.com