The Royal Mint is set for one of the busiest marketing periods in its 1,000-year history and has appointed DC Storm to monitor its offline and online activity during the Diamond Jubilee and London 2012 Olympic events.
With both London 2012 and The Queen’s Diamond Jubilee celebrations gathering national and worldwide momentum, The Royal Mint’s coin and commemorative items are set to attract record-breaking sales over the coming few months.
Working in conjunction with Tropic Digital, which is planning and buying all digital campaigns surrounding the coin launches, DC Storm will provide The Royal Mint with insight about how its customers purchase to allow for effective marketing channel optimisation.
James Owen, Social Media Marketing Manager at The Royal Mint, says: “DC Storm empowers us with a deep understanding of acquisition and conversion strategies across our digital channels. With deeper knowledge of customer behaviour and preferences, it should be possible to delight our customers with timely and appropriate communications that work for them, and work for us.”
Seth Richardson, CEO of DC Storm, said: “2012 is an important year for the UK, if not for the entire world. London is at the centre of some of the biggest events this nation has ever experienced and The Royal Mint’s coins and commemorative items are widely recognised as the official keepsake for every momentous occasion. The DC Storm team are excited to not only be part of this massive marketing campaign, but also to be giving The Royal Mint the analytical insight it needs to grow its business at this key time and in the future.”