Apple is set to replace Google Maps with 3D mapping software developed in-house, as the rivalry between the two digital giants intensifies, according to a news report.
The move, reported by technology blog 9 to 5 Mac, could see Apple swap Google’s mapping technology for its own new maps application using 3D mapping technology by C3 Technologies, which the company acquired in 2011.
9to5Mac quoted ‘trusted sources’that iOS 6, expected to be unveiled at the Worldwide Developers’ Conference from June 11-15, will introduce in-house mapping.
The acquisition of Swedish firm C3 Technologies followed earlier acquisitions of mapping-software companies Placebase and Poly9, which led analysts to think Apple was trying to wean its iOS devices off Google Maps.
According to the report, the app will be similar in look and feel to the Google Maps app, but will provide a faster, cleaner and more reliable user experience.
The main feature will be the 3D mapping technology developed by C3, which users can access by clicking a button placed on the application.
C3 describes its technology as automated software and advanced algorithms, which enable them to “rapidly assemble extremely precise 3D models, and seamlessly integrate them with traditional 2D maps, satellite images, street-level photography and user-generated images”.
Watch a video below demonstating how C3 technologies mapping system works. This 3D map of Hoover Dam is calculated directly from high-resolution aerial photography.
