The high-profile launch of Apple’s iPhone 4S in the Fall had an enormous impact on the proportion of smartphone owners who chose an Apple iPhone, according to new research from Nielsen.
Among recent acquirers, meaning those who said they got a new device within the past three months, 44.5 percent of those surveyed in December said they chose an iPhone, compared to just 25.1 percent in October.
Furthermore, 57 percent of new iPhone owners surveyed in December said they got an iPhone 4S.
Android continues to hold the lead among all smartphone users, with 46.3 percent of all smartphone owners surveyed in Q42011 reporting they have an Android-based mobile phone.
As of Q42011, 46 percent of US mobile consumers had smartphones, and that figure is growing quickly. In fact, 60 percent of those who said they got a new device within the last three months chose a smartphone over a feature phone.
For more, see Nielsen’s Mobile Media Report.
