Media communications company DWPub has released a new whitepaper to help public sector organisations learn how best to use social media.
In Social media in the public sector, author John Shewell, who is head of communications at Brighton & Hove City Council, explains how the council is using social media and offers tips on integrating it into day-to-day activities.
The whitepaper is aimed at all organisations in the public sector wanting to use social media to connect with their audience. It explains the benefits, defines opportunities and includes case studies from the Department of Health, Greater Manchester Police and London Fire Brigade.
“Social media is increasingly being used by people working in the public sector, but not all know how to maximise its potential,” said Daryl Willcox, chairman and founder of DWPub. “Our latest whitepaper showcases notable campaigns to date. John Shewell was a natural choice of author as Brighton & Hove’s use of social media is impressive.”
Social media in the public sector is part of a series of whitepapers, which appear as practical ‘how-to’ guides.
“With budgets being squeezed and the public wanting to communicate in ways convenient to them, use of social media in the public sector is soaring,” said John Shewell, head of communications at Brighton & Hove City Council. “This whitepaper acts as an educational resource for those working in the public sector and explores innovative ways to reach different groups of people.”
Source: www.dwpub.com