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Tesco and Asda cooperate in online food intolerance scheme

Tesco and Asda have released their food databases in an initiative created by FoodWiz as an app on mobile phones to help all those people with food intolerances, IBS and coeliac disease.

FoodWiz is an application for smart phones available on the iPhone and Android based phones to help people with food selection and healthy eating.
Its solution helps the increasing number of people suffer from food intolerance, and food related medical conditions, such as diabetes, cardiovascular disease, and obesity.
The solution is designed to improve the food shopping experience, by focusing on the specific information that a Consumer wants when they buy a food product.
FoodWiz is a mobile phone application which uses the camera on the iPhone, iPod touch, iPad2 and over 40 Android phones to identify items by barcode. A Consumer registers an account with the FoodWiz Web site, selects the information that they would like to receive, and then downloads the software and database of information to the phone.
Once they have received the database, they don’t need a signal on your phone to go shopping with FoodWiz. Just like SatNav systems sold in the UK, Consumers can update our database as little or as often as they like.
As of August 2011, the FoodWiz database provides information on 86,543 food products sold in the UK. Using our patented technology, the current database occupies only 11 megabytes of storage memory on the phone.
That’s less than 0.01% of the capacity to store the data on FoodWiz supported phones. Storing the database on the phone returns information on a product almost instantly from barcode recognition.
www.FoodWiz.co

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