Technology firm Holition has partnered with high end jewellers Boucheron to launch an app that lets web users ‘try on’ jewels in real time.
Compatible with both Mac and PC, Holition’s applications place a virtual 3D object onto a marker item, such as a paper wristband, allowing the user to quickly and easily try on a range of stunning accessories.
The application is in real time, and for the user it is as if they are looking at a mirror and wearing the luxury product in the comfort of their own home.
Holition, the international leader in 3D and augmented reality solutions for retail, is backed by an experienced team with an in-depth understanding of luxury, technology and innovation.
This collaboration further builds on the company’s reputation for developing visionary augmented reality campaigns for other luxury brands including global projects with De Beers Jewellers, Tissot and Tag Heuer.
Holition has now gone a step further by reflecting the fine design and quality of the renowned House of Boucheron through augmented reality to extend Boucheron’s communication and interaction with its customers online and in-store.
Holition’s exclusive augmented reality experience allows Boucheron’s customers around the globe, to `try on` over 20 different jewelled watches and exquisite rings from Boucheron’s Collections including some of its most iconic pieces, such as the Chameleon and Quatre rings, set with sapphires, diamonds and other precious gems.
Accessible in four different languages: French, English, Japanese and Chinese, these ‘virtual jewels’ are brought to life using the most advanced and photo-realistic computer modelling and Holition’s unique real time light reflecting technology.
This enables the consumer to experience the different facets and design at the twist of their wrist – without compromising on the true distinctive beauty and intricacy of the collection. The most exclusively designed gems in the world are now literally at their fingertips.
Boucheron’s augmented reality application seamlessly integrates with social media through an in-built ‘sharing’ capability that allows potential customers to take a picture showing them wearing the jewellery and watches and share it with family and friends via social networking sites to gather opinions on different styles – taking the luxury shopping experience to another dimension.
Lynne Murray, Brand Director, Holition commented that: “We are excited to be part of such an innovative change in the luxury jewellery markets approach to its customer relationships. Using fully immersive augmented reality, Holition is enabling upmarket brands to remain cutting edge in a competitive market and deliver a unique and ‘connected’ consumer experience which matches the design quality and feel of the real thing.”
Jonathan Chippindale, CEO, Holition exclaimed that: “Having been the first to create a high quality augmented reality application for luxury watch brands Tissot and Tag Heuer, we are excited to be further stretching the boundaries of augmented reality through our work with Boucheron. All our luxury clients are seeing the benefits of this technology and have cleverly integrated it throughout their marketing plans to create awareness, drive traffic on-line, enable footfall for its retail partners and create a fantastic PR opportunity to excite customers’ curiosity.”
http://www.holition.com/