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Right to reply: Twitter revamp is great news for advertisers

Following the news that Twitter has redesigned its site to make it easier to post photos, videos and maps directly on the page, Louis Halpern, CEO of Halpern Cowan, looks at the implications for brands and online advertisers.

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The new features on Twitter.com are great news for online marketers and will ultimately provide Twitter with a far more efficient way of making money than its previous “promoted tweets”

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