What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.
So If I’ve got this right, people who shop at Marks & Spencer are overpaid, incompetent underachievers and those using Nationwide are churlish, selfish and lacking in national pride.
That would seem to be what the BBC’s business editor Robert Peston was saying in his blog a few weeks back.
The man that brought us the scoop on Northern Rock claimed that the England team that both organizations have stumped up to sponsor is the “diametric opposite”
