This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research.
With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads.
With Black Friday becoming a huge shopping day in the U.K., retailer marketers increased their spend on search advertising by 88% year-on-year on Black Friday in 2014 according to new research.
Google is planning to focus its investment in programmatic marketing, aiming to put 60% of its entire digital marketing budget into the format, according to its global chief marketing officer Lorraine Twohill.
Black Friday and Cyber Monday is over for another year and this new infographic series from IBM looks at some of the key statistics behind the shopping frenzy, revealing that mobile enjoyed a huge leap this year.
Over 3 billion people are now connected to the internet, marking an increase of 6.6% over last year, according to new research.
Online conversion rates in the UK this Christmas are expected to increase by more than a third compared to the rest of the year, according to new research.
Honda has faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets.
The UK set to be first country spending over half of ad budget on digital as Brits ditch traditional media for gadgets, social networks and online shopping, according to new research.
Despite starting as a US tradition, Black Friday has taken off in Africa too, with online shopping mall Konga seeing a huge increase in sales over the sales period.