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Author: Editor

Search retakes lead over social for site referral traffic

March 5, 2018

Search has regained its lead over social in 2017 for referral traffic, regaining its top spot for the first time since 2013, according to new research.

Ads, Content, Search, Social content, Facebook, Google, marketing, media

US Facebook use declines for the first time

March 5, 2018
Facebook sees decline in users in US and Canada
Facebook sees decline in users in US and Canada

The percentage of the US population over 12 Americans aged 12 and older using Facebook has dropped 5 percentage points to 62% this year, marking the first decline in a decade, according to new research.

Ads, News, Social Facebook, media

Top online retailers for usability: ASOS tops table as Harrods lags

March 5, 2018
ASOS profits jump 275% as lockdown drives fashion sales online
ASOS profits jump 275% as lockdown drives fashion sales online

ASOS is the best performing online retailer when it comes to customer experience, while Harrods is at the bottom, according to new research looking at UK ecommerce usability trends.

E-commerce Amazon, content, ecommerce, images, marketing

Social networks: the new ecommerce gateways [INFOGRAPHIC]

March 2, 2018

From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it. This infographic from shopping reviews platform 16 Best looks the the role of social networks as gateways to online purchases.

E-commerce ecommerce, infographic, YouTube

WPP posts worst results since the global financial crisis

March 2, 2018
Martin Sorrell’s S4Capital buys Decoded and Metric Theory to boost digital advertising
Martin Sorrell’s S4Capital buys Decoded and Metric Theory to boost digital advertising

Advertising agency group WPP has seen almost £1.5bn was wiped off its market value of WPP after it admitted 2017 “was not a pretty year”.

Ads advertising, agencies, Amazon, Facebook, global

Utilities firms switching on to IoT, AI and wearables

March 1, 2018

The majority (7-in-10) of utilities leaders believe technology is key to helping Britain overcome the socioeconomic issues it faces today, according to new research.

Mobile government, retail, technology, UK

Spotify plans $23bn IPO

March 1, 2018

Spotify plans to sell its shares publicly on the New York Stock Exchange in a move that could value the music streaming platform at more than $23bn (£16.7bn), despite never making a profit.

Ads, Content, Video music

Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

March 1, 2018

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.

Mobile advertising, agencies, brands, marketing, media

Three takes IoT services global with Cisco “Jasper Control Center”

March 1, 2018

Mobile operator Three has launched the Cisco Jasper Control Center, which will enable enterprise customers worldwide to launch, manage and monetize IoT services.

Mobile brands, global, security

Do start-ups have a gender bias problem? Study finds female entrepreneurs ‘held back’

February 28, 2018

Almost half of startups believe there is a gender bias problem, with 4 in 10 female founders frequently encountering discrimination while running their startup, according to new study.

News, Regulation brands, global, marketing, UK
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