WebAbacus unveils new ‘Single click’ web analytics tool
- Added:
- Jul 04, 2008
WebAbacus, a division of Foviance has announced the launch of WebAbacus 6.0, a web analytics tool that is said to set industry firsts for its graphical and visual capabilities.
The company has incorporated hundreds of interface improvements into the new upgrade, based on usability reviews and user feedback.
The visual presentation enables brands to create personalized reports, analyse specific activity and compare activity across different channels.
WebAbacus 6.0 features funnel reporting, which allows brands to map out process flows and identify the ‘pain points’ for their website users. The reports show how visitors arrive at each stage, how many click-through and where they leave.
An important feature of the upgrade is the ability for companies to reference historical data that enables them to analyse and refine all of their marketing touch points for different customer groups.
The new tool is available as a free upgrade to existing clients and the company is offering free trials to new customers.
Sean Burton, product manager at WebAbacus said: “We have drawn on Foviance’s usability expertise to make a huge number of improvements that make data analysis easier, more visual and timelier.”