As TV ad sales follow wed ads into automation, what do broadcasters and cable operators need to know about programmatic technology? This new white paper from SpotXchange tackles this burgeoning trend for the sell side.
Netflix has launched in Cuba, one of the first US firms to launch in the country after the recent loosening of U.S. trade restrictions.
Madonna has premiered her music video using the Snapchat app, the first high profile artisit to do so, but many fans had trouble finding it.
Online video viewability in the UK rose 9% to 39% from the previous quarter, as more consumers watch online ads on mobiles and PCs, according to new research.