Top tips: Email marketing- How to avoid the ‘Graymail’ trap
While the majority of the mail that arrives in the inbox is solicited mail (emails that users have signed up for intentionally) around 75% of this mail is no longer wanted. Hotmail has coined the phrase Graymail to categorise this mail and is now filtered from the inbox. Steve Ford, deliverability specialist at Experian CheetahMail, … [Read more…]