RadiumOne and TagMan team up to measure social ROI
RadiumOne has expaned its partnership with TagMan allowing consumer paths-to-conversion to be tracked across social media, enabling brands to attribute ROI to social.
RadiumOne has expaned its partnership with TagMan allowing consumer paths-to-conversion to be tracked across social media, enabling brands to attribute ROI to social.
A new app, called ‘Hater’ has gone live, letting users share their grievances rather than post about all their favourite things.
Nearly three-quarters of teenagers say they access the Internet on cell phones, tablets, and other mobile devices at least occasionally, according to new research.
Morrisons has announced plans to sell online for the first time, as Britain’s fourth biggest supermarket chain saw its profits fall in 2012.
LinkedIn is to buy news reader app Pulse, as the business-based social network continues its strategy to become a one-stop business news and communications destination.
The majority of mobile users (85%) favour mobile apps over mobile websites, but they have very high expectations of them, according to new research.
Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK.
Many marketers are missing an opportunity to capitalise on inishgts from their audiences when they hold an event, despite nearly 60% reporting that gathering information and insight from events was either very important, or vitally important, according to a new study.
Channel 4 has launched ‘Data Baby’, a new experiment that will monitor how an individual web user’s habits are tracked and used by online advertisers.
The patent wars between Samsung and Apple are continuing, with Samsung aiming to its US copyright fine further, after a judge decided to reduce the original sum from $1.05bn to $600m.