London agency Bartle Bogle Hegarty has been awarded three of the UK’s five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK).
The winners of the 2013 Association of Online Publishers (AOP) Awards were unveiled last week in a ceremony held at the Camden Roundhouse.
BT has secured rights to 38 live Premier League matches, British rugby union and the women’s tennis tour, with plans to offer its new sports channels “as good as free” to existing customers.
As Lance Armstrong falls from grace (and Nike’s sponsorship roster), another controversial sporting figure has made a return to the sports brand’s video ads. Tiger Woods battles Rory McIlroy in this humourous golfing tee-off where ‘no cup is safe’. See why it’s our video viral of the week below…
Back in October, broadcaster Channel 4 ’s ‘Stand Up To Cancer’ telethon event in support of Cancer Research UK managed to get 360,000 intervactions. This case study looks at how mobile marketing firm Velti delivered the campaign.
Guy Hanson, Director, Response Consulting, Return Path looks back the Olympic email marketing campaign and discusses why it is a great example of email best practice.
Magazine publisher IPC Media has launched 34 brands on Amazon’s recently launched Kindle Fire.
BBC Ceefax, the world’s first teletext service, has shut down as part of the UK analogue signal termination today.
Visits to major search engines in the UK fell for the first time this year, with sports terms such as BBC Sport proving more popular than Olympic specific search keywords, according to new data.
The Associated Press (AP) has launched its live video news service ‘AP Video Hub’, with The Daily Telegraph becoming one of the first publishers to use the service.