Ahead of Black Friday (24 November) and Cyber Monday (27 November), Dr Felicity Hardley, Senior Lecturer in marketing and business strategy at Westminster Business School, believes that retailers and digital marketers need to be smart in how they set up their offers to make the most of the opportunities and avoid unwanted costs.
Millennials have had more than their fair share of bad press lately. Dubbed the ‘go nowhere’ generation, they’re often associated with a lazy, risk-averse attitude, but are they just misunderstood? With inspirational millennial entrepreneurs making headlines and many businesses investing in a millennial workforce, it would seem so. Nick Pollitt, Managing Director of office furniture … [Read more…]