LinkedIn has launched Website Demographics: a free reporting tool that lets marketers see the types of professionals visiting their website, enabling them to adjust their marketing, content and campaigns to target visitors accordingly.
Google Glass is making a comeback, two years after the augmented reality spectacles were shelved by the company. But this time, the product is focused on aiding the workplace rather than general consumers.
Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also raises concerns among safety and privacy advocates.
The vast majority (69%) of consumers are open to trialling a new financial product if it offers a clear benefit regardless of who is offering it, but many are held back by data privacy and trust issues.