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media

Watching ads for charity: Unilever expands ethical ad tech to Instagram

November 8, 2019
Watching ads for charity: Unilever expands ethical ad tech to Instagram

Unilever is taking its ethical ad tech’ experiment to Instagram, donating half ots ad revenue to a viewers’ charity of choice.

Ads, Content, Mobile, Social, Video, Viral advertising, brands, FMCG, local, media

UK eSports trends: Gaming audience open to brand ads

November 7, 2019
UK eSports trends: Gaming audience open to brand ads

The growing UK eSports sector is a huge opportunity for brands with 1.2m Brits watching eSports content this year and most open to sponsored content, according to new research.

Uncategorized advertising, brands, content, demographics, media

Location ad trends: Just 14% of proximity adverts use high-quality signals

November 6, 2019

Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on location data, according to new research.

Ads, Content, Mobile, Search brands, media, Privacy, Regulation, UK

Brexit bots: UK Govt refuses to release Russian interference report before election

November 5, 2019
Brexit bots: UK Govt refuses to release Russian interference report before election

A UK report looking into Russian interference into the 2016 EU referendum will not be published until after the election, despite claims that it could be released before.

Uncategorized agencies, government, media, Russia, security

Craft Gin Club hires Phillip F***ing Schofield for Christmas campaign

November 5, 2019
Craft Gin hires Philip F***ing Schofield for Christmas campaign

TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!.

Ads, Content, Social Christmas, marketing, media, video

Uber for freelancers: Fiverr launches store for PR experts

November 1, 2019
Uber for freelancers: Fiverr launches store for PR experts

Freelance digital services platform, Fiverr is set to open a category store dedicated to PR talent from around the world.

Uncategorized agencies, media

Facebook agrees to pay £500k fine over political data scandal

October 30, 2019
Facebook agrees to pay £500k fine over political data scandal

Facebook has agreed to pay a £500,000 fine imposed by the UK’s data protection watchdog for its role in the Cambridge Analytica data scandal.

Ads, Content, Social apps, email, Facebook, media, Privacy

UK adspend forecast to grow 5% following search boost

October 29, 2019
UK adspend forecast to grow 5% following search boost

UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.

Ads, Content, Mobile, Search, Social, Video adspend, advertising, brands, Europe, media

New fashion trends: Gen Z wants authenticity from brands

October 29, 2019
New fashion trends: Gen Z wants authenticity from brands

61% of people aged 18-24 say that fashion advertising needs to show ‘realistic people’ if it is to be seen as authentic, according to research from media agency UM

Ads, E-commerce advertising, brands, media, UK, video

Baby Boomers defy stereotypes: Third are early adopters of new technology

October 28, 2019
Baby Boomers defy stereotypes: Third are early adopters of new technology

Over a third (35%) of UK Baby Boomers will adopt new products and services before the general public, despite preconceptions that they’re set in their ways, according to new research.

Ads, Content advertising, marketing, media, technology, UK
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