Watching ads for charity: Unilever expands ethical ad tech to Instagram
Unilever is taking its ethical ad tech’ experiment to Instagram, donating half ots ad revenue to a viewers’ charity of choice.
media
UK eSports trends: Gaming audience open to brand ads
The growing UK eSports sector is a huge opportunity for brands with 1.2m Brits watching eSports content this year and most open to sponsored content, according to new research.
Location ad trends: Just 14% of proximity adverts use high-quality signals
Just 14% of geo-targeted adverts use high-quality signals as privacy regulations put pressure on location data, according to new research.
Brexit bots: UK Govt refuses to release Russian interference report before election
A UK report looking into Russian interference into the 2016 EU referendum will not be published until after the election, despite claims that it could be released before.
Craft Gin Club hires Phillip F***ing Schofield for Christmas campaign
TV presenter Phillip Schofield has partnered with one gin subscription service, Craft Gin Club for a series of online video ads in the run-up to Christmas, as well as writing his own tongue in cheek column for the brand’s monthly magazine, Ginned!.
Uber for freelancers: Fiverr launches store for PR experts
Freelance digital services platform, Fiverr is set to open a category store dedicated to PR talent from around the world.
Facebook agrees to pay £500k fine over political data scandal
Facebook has agreed to pay a £500,000 fine imposed by the UK’s data protection watchdog for its role in the Cambridge Analytica data scandal.
UK adspend forecast to grow 5% following search boost
UK advertising spend will grow by 5% in 2019 to reach £24.74bn, according to the latest Advertising Association/Warc Expenditure Report.
New fashion trends: Gen Z wants authenticity from brands
61% of people aged 18-24 say that fashion advertising needs to show ‘realistic people’ if it is to be seen as authentic, according to research from media agency UM
Baby Boomers defy stereotypes: Third are early adopters of new technology
Over a third (35%) of UK Baby Boomers will adopt new products and services before the general public, despite preconceptions that they’re set in their ways, according to new research.