Shazam has partnered with Syfy to launch the first, series-long ‘TV Tagging’ initiative with the cable channel’s new, original scripted series, Being Human.
Cadbury’s recently ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix…
Facebook has put its plans to share users’ mobile and home address data with developers on ‘temporary hold’, after a privacy outcry.
The CEO of group-buying discount site Groupon has apologised to Japanese customers Monday for a New Year’s deal gone wrong.
The Advertising Standards Authority (ASA) has launched a new campaign to raise awareness of its broadened remit.
With cloud computing, smartphones and video-on-demand on the rise, companies are turning to outsourced solutions for their technology at a greater rate. Aditi Technologies, a provider of software product and application development services, shares its opinion on the top few technology outsourcing trends for 2011.
Cadbury’s has launched a new campaign for its Creme Egg brand, that challenges consumers to take part in ‘a massive game of dare’ online.
Microsoft’s bid at the search engine market has been slowly chipping away at Google’s stupendous lead, but Bing still has a long way to go before it could have any dreams of clinching the top spot, says SEO company Queryclick.
What does 2011 hold for online TV, and how will its relationship with mobile and TV change the way we use media? Tom Laidlaw, CEO, Videojug offers a guide for marketers on how to get the most out of this rapidly growing format…
Internet companies should provide more ways for children to block, filter or report alarming online content and contacts, recommends a new study for the European Commission.