The Saucy Fish Co is marking its move into the UK frozen category for the first time with a new digital campaign created by agency Amaze.
Remember Tay? Microsoft’s xenophobic, racist chatbot was a lesson in inefficient AI. The experiment, held on a dedicated Twitter account, quickly descended into chaos when the chatbot began sprouting Nazi support and offending Twitter users in various awful ways. Here, Howard Williams, marketing director of live chat software specialist Parker Software, considers the negative consumer … [Read more…]
A third (32%) of the UK’s top retailers don’t have a mobile shopping app, reveals the new State of Digital Commerce report launched today by Episerver, which examines the retail and ecommerce trends set to shape 2017. The report analyses the mobile presence of 100 top UK retail brands and draws on research with 1,200 … [Read more…]
Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following the surprising rise in populist sentiment in 2016 – post Brexit and Trump. In a bid to better understand audiences, a whopping 94% of marketers will now place emphasis on finding out what their customers are actually … [Read more…]