Ian Hitt, MD of the leading multi-channel marketing service provider, Epsilon International, illustrates how digital lifecycle campaigns can retain and reactivate customer relationships, during different product stages. Nowadays, marketers place a great deal of importance upon ‘real-time’ interaction, as there are countless opportunities to engage with audiences online. This comment piece focuses on how long … [Read more…]
From small companies to global organisations, social media campaigns are playing an increasingly important role in brand marketing and now a Social Media Campaign Hall of Fame table has been published. This list runs down the most succesful. memorable and controversial social media campaigns of all time.
Online sports betting company Betfair has launched , its betting exchange iPad app, the first betting application available through the App Store.
The global audience to Twitter.com has doubled in the past year, as the Latin American audience grows fourfold, according to new research.
MediaMind Technologies, the digital advertising company, formerly known as Eyeblaster, has filed an initial prospectus with the Securities and Exchange Commission to take the company public.
GlobalPersonals.co.uk has launched of a new dating platform allowing entrepreneurs, developers, designers and marketeers to launch sites targeted at the ever growing numbers of digital natives, looking for flirty fun online.
Global travel content provider, Columbus Travel Media (CTM), has relaunched its digital consumer travel resource, the World Travel Guide, with user generated content and upcoming mobile apps.
AIM-listed NetBenefit paid 1.1m in cash and issued 2.9m shares for Netnames, which it will continue to run as a separate company. NetBenefits predicts its annual turnover will double as a result of the deal as it will be able to cross-sell its additional services, which include site hosting and e-commerce and email services, to … [Read more…]
The company declined to disclose details of the deal, but issued a statement confirming it was in talks with the leading search engine about “a commercial arrangement regarding the distribution of content”. Sports Internet runs around 20 co-branded sites for UK football clubs through its PlanetFootball network, which attracted 840,000 users and generated approximately 16m … [Read more…]