Where in the world are you most likely to be hit by a malicious computer attack or virus? According to the results of AVG Technologies’ first ever Global Threat Index, it’s the Caucasus region, with Web surfers in Turkey, Russia, Armenia and Azerbaijan all being the most likely to face threats while online.
What lessons can brands learn from this summers World Cup marketing failures? Mark Terry-Lush, CEO at Renegade Media, takes a closer look at sport as a branding tool, and how marketers can do to avoid scoring more own goals ahead of London 2012.
Two percent of visitors to retail sites – 700,000 people – made online purchases in 1999, and numbers of visitors to e-commerce sites have doubled in the past six months alone. The trends are attributed to the increase in new sites and improved promotion. Average promotion budgets for French retail sites have doubled from less … [Read more…]
Overall, 78,000 homes representing 216,000 people, or 13% of the population have access to the internet, and Quest analysts predict that up to 20% of households in Northern Ireland will be online next year. These findings place Northern Ireland alongside Ireland, France and Germany and ahead of Italy and Spain in terms of Internet penetration. … [Read more…]