Most Brits are fickle consumers when its comes to mobile commerce, with 59% of UK shoppers have not decided on the brand they will purchase before researching or buying a product online.
Men are more likely to buy high-tech gifts this year, while women are more likely to choose toys and games, with CDs and DVDs proving most popular with both sexes, according to new research.
People in the Netherlands and the UK racked up the most website visits per month in Europe, according to new data.
The internet is worth £100bn annually to the UK economy, comprising 7.2% of the gross domestic product, which is expected to reach 10% within five years, according to a survey commissioned by Google.
Nearly two thirds (60%) of people who ‘like’ or share branded content online are not its customers, with many feeling positive about the company after, according to new research.
Over nine in ten (92%) of American mothers share information about their children online, according to new research.
The number of people viewing video on mobile devices has increased 66% in the past year to 12.1 million mobile consumers across the UK, France, Germany, Spain and Italy, with on-demand programmes growing 99% in the last year alone, according to new data.
With the rise of ‘event TV’ like X Factor, Strictly Come Dancing and sporting events, more and more Brits are using social networks and instant messaging to chat to friends as the events unfold.
More than two in five (42%) Europeans exposed to online brand ads went on to visit the advertiser’s website, compared to industry-average Click-Through Rates of less than 1%, according to new research.
Swedish fashion giant H&M has launched its much anticipated transactional website this week, hoping to tap into the growing demand for clothes shopping online.