How do consumers’ treat their email accounts and what can brands do to become trusted mainstays of their inbox? The latest edition of the Consumer email tracker 2017 report from the DMA highlights how 99% of consumers check their personal email every day, checking their inboxes around 20 times a day.
As 2017 draws to a close, we look at some of the biggest marketing blunders of the year. From Kendall Jenner’s derided Pepsi ad to London Dungeon’s Twitter horror story, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list … [Read more…]
Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.