For the media channel that promised perfect measurement, the web has struggled to deliver. That’s why the new Nielsen Online advertising effectiveness measurement tool called Campaign Ratings could be a breakthrough. Nielsen have combined the Nielsen panel data with aggregated, anonymous demographic data from online data providers. This unique hybrid approach can measure online advertising … [Read more…]
In an ideal world of online advertising, the right message would reach the right person at the perfect time. In reality, however, this is not a simple task since filtering through millions of viewers to make the best match, while also factoring in their previous responses, is like finding a moving needle in a haystack. … [Read more…]
eBay Advertising and BMW have announced a new advertising campaign to support the leading car maker’s first venture into e-commerce.
If you could upgrade your phone right now without paying a penalty, would you go ahead and get that new iPhone or Android smartphone? If you answered yes, you wouldn’t be alone, in fact Retrevo recently discovered that a large number of U.S. phone owners say their phone is either currently out of date or … [Read more…]
In Europe, Apple’s mobile operating system (iOS) market is twice the size of Android, when accounting for mobiles, tablets and other connected media devices, according to new research from comScore.
Ad network Adknowledge and Experian-owned technology firm Techlightenment have teamed up to launch a platform to help brands research what users are doing on Facebook.
Dennis Publishing is testing a new behavioural targeting campaign across its roster of sites, in partnership with nugg.ad.
As the digital landscape becomes more diverse and sophisticated, ad exchanges have become an increasingly popular way for advertisers and publishers to match their needs. Ross McNab, VP Business Development at Mediamind, offers a guide to the ad exchange market as it stands, and how to get the most out of it…
Almost 400,000 British adults aged over 50 are using social networking sites from their mobiles, and are three times more likely to access social media sites than younger adults, according to new research.
Independent research commissioned by Callcredit Information Group has today revealed consumers’ attitudes towards giving out personal details in store, as 38% of Brits never divulge their details to retailers, and almost one in ten (8%) admit to giving out fake contact details to avoid being contacted.