Consumers value brands being honest on social media sites, and prefer to deal with a human face rather than anonymous messages, according to a new study.
As the US marks ‘Black Friday’ today, signaling the start of the Christmas shopping season, how will the country’s fragile economy affect shoppers buying habits online? Andrew Eisner, Director of Community and Content for Retrevo.com takes a look at the latest survey stats to find out.
OpenAmplify has launched a new content management platform that lets marketers and publishers decide how they want to classify content across its ad network.
An new campaign called Fix the Web is being launched this week to tackle the problem of inaccessible websites on a massive scale. Fix the Web is an initiative of Citizens Online, a national charity that campaigns for internet access for all.
Popular streaming sites such as the BBC, Youtube and LoveFilm could be forced to pay for the data traffic they generate under plans floated by the Government culture minister yesterday.
Women follow their emotions when it comes to choosing online video content, with cute and happy videos becoming the de-stressing therapy of choice, according to new research.
AOL UK has launched SafeSocial, a bespoke social media monitoring tool, providing parents with an overview of their children’s interactions across social networks such as Facebook and Twitter.
Professional social network LinkedIn has launched a pan-European campaign called BrandYou, to highlight the increasing importance of personal brand management.
In the past few years, CTR for Standard Banners has been steadily declining. The good news is that in 2010 it seems to have stabilized, according to new data.
YouTube is trialing a new service called ‘Topics on Search’, giving viewers examples of related searches.