The majority of mobile users (84%) participates in shopping on their device while on the go, according to new research.
Predictive behavioural targeting is set to revolutionise advertising, but how can you make the most out of this new ad technique? Karim Attia, Chief Business Development Officer, offers a guide on just what predictive behavioural targeting campaigns can deliver.
StyleCompare, a new fashion comparison website, has launched this week in partnership with a number of major retailers including ASOS and TopShop.
Mobile ad and app firm 24MAS has acquired THQ’s wireless operations and its global carrier business from parent company THQ, boosting its global distribution network.
Nokia has reportedly stopped development of its first MeeGo smartphone, as CEO Stephen Elop issued an internal memo offering a brutally honest assessment of the firm’s prospects.
Yahoo has launched AdLabs, a service that will reportedly combine success-measuring ad metrics and science to stimulate innovation in the online advertising sphere.
Hackers recently struck the website of cosmetics firm Lush, leaving shoppers’ credit card details exposed to cyber thieves. Since then, many Lush customers have reported that their cards have been used fraudulently. Emily Gorton, staff writer for Choose.net,looks at the lessons learnt from the debacle.
An increasing number of leading brands, retailers and mobile vendors are investing in mobile augmented reality (AR) applications and services, with global revenues expected to approach $1.5 bn by 2015, according to a new report.
How will our digital media use have changed by the end of this year? Natalie Gross, Managing Partner at online marketing firm Amaze, offers 10 key predictions for 2011.
Brits are dabbling in the markets online, with 446,000 searches made online by UK consumers looking for trading-related platforms and services in October 2010, according to new research.