The number of searches made online by UK consumers for home insurance-related products is expected to rise in the early part of 2011, according to new research.
eCRM agency Underwired Amaze has launched a Social CRM (sCRM) tool for integrating Facebook functionality with segmented email campaigns and eCRM programmes.
UK brands are not offering customers the chance to communicate with their company through social media when they unsubscribe from email marketing, according to a enw report.
Online lead generation isn’t always what you expect- you could be helping to support your competitors. Robin Caller takes the tricky issue of ownership when it comes to leads, and chases the ghosts away…
Consumers are increasingly using digital devices on the high street to give store feedback, check stock levels and check that they are getting the best deals, according to new research.
A new report from search marketing firm Greenlight reveals the sites, brands and providers that were most visible to banking -related consumer searches.
61% of the 2 million UK consumer searches conducted online for retail banking-related services in October 2010 were for loans and mortgages, according to the latest quarterly research from search marketing firm Greenlight.
What does 2011 hold for email? Ryan Deutsch, vice president of strategic services at StrongMail, gives his predictions.
Proxama, a developer of mobile payments and near field communications (NFC) technology, has acquired proximity marketing firm Hypertag for an undisclosed sum.
Sports brand Adidas has launched the ‘adiVERSE Virtual Footwear Wall’, letting in-store shoppers browse and order trainers online.