Facebook tests controversial newsfeed ads for non-fans
Facebook is testing a new ad format that lets brands aim their advertising toward the newsfeeds of users who are not already a fan of the brand page.
Facebook is testing a new ad format that lets brands aim their advertising toward the newsfeeds of users who are not already a fan of the brand page.
Google has rolled out its patent search across Europe, along with a number of new features to help budding inventors, entrepreneurs and brands check if their ideas have been copyrighted.
Major fashion brands are building up huge social followings, but how should they engage those fans? Tamara Littleton, CEO of social media management agency, eModeration, examines the issues.
The Olympics offers three levels of sponsorship to brands- worldwide, London-based and athlete-based. Social media app Wildfire (recently acquired by Google) has tracked the main sponsors’ activity on social media over the duration of the Olympics and looked at whether they have seen an uptake similar to that of the athletes.
The latest mobile advertising forecast data suggests the big boom is yet to come, with the market trippling in side within the next 4 years, Yankee group are forecasting more than $11 billion being invested by brands just in mobile media space, before considering the investment to make websites compatible for mobile phones and tablets. … [Read more…]
Google+ is now offering custom URLs to profiles and pages, similar to the vanity URLs provided by Facebook and Twitter. The move also suggests the internet giant is looking to integrate the service as a ‘social spine’ into all its services.
How can you create that killer mobile ad in terms of engagement, dwell time and conversion? Mark Slade, CEO at 4th Screen Advertising, offers a guide on which mobile platforms prove most effective and how create ads which engage the phones native functions, such as the camera or calendar, to get much higher dwell times.
Online trade body the Interactive Advertising Bureau (IAB) Australia has criticised a regulator’s decision to hold advertisers responsible for content on social networks.
Google has announced a trial which will enable people using the search engine to see search queries feature results from their Gmail account. The search giant also said it is extending Google Knowledge Graph to every English speaking country. According to Adam Bunn, Director of search engine optimisation (SEO) at leading independent digital marketing agency, … [Read more…]
Mobile shopping is on the rise in Europe, with a growing number of smartphone users making transactions via their device, according to new research.