Despite its vast potential, many companies have yet to capitalise on social media’s ability to not only listen to customers, but analyse conversations and turn the information into bottom-line benefit, according to a new survey.
Social networks are sending nearly 13% more traffic to online retailers this year than last year, according to Experian Hitwise, the online competitive intelligence service.
Over 55s in the UK are becoming increasingly web savvy, with three out of four choose natural search results when making consumer choices, according to new research.
Nearly two thirds (60%) of people who ‘like’ or share branded content online are not its customers, with many feeling positive about the company after, according to new research.
With British Airways set to merge with Spain’s Iberia airlines, what does this mean for the brands national identity? Sholto Lindsay-Smith, Managing Director at Strategic brand and communication consultancy, Uffindell looks at how the airline can balance its local reputation and global identity, and the role online can play in this.
Finding a good story for Google in China is going to be tough, says Andreas Pouros, chief operating officer at Greenlight, a leading independent search specialist marketing and technology firm. His comments follow on the back of Baidu’s results, showing it continues to dominate the search engine landscape in China. Baidu also reported its advertiser … [Read more…]
The Social Network, a film about the founders of the social-networking website, Facebook, hits the cinemas this week. In response, Howard Scott, digital marketing director at digital agency Sequence, discusses how the network is changing and offers top tips on what Facebook can provide brands.
Around a fifth of people (20.3%) claim to like or follow brands on social networks yet not enough brands are responding to consumer complaints, according to a consumer study.
With UK shopper expected to spend £6.4bn in December, up from £5.5bn last year, how are retailers preparing for the busiest time of the year? Trade body IMRG and consultancy Capgemini caught up with some of the key players in the UK ecommerce industry for their thoughts…
As advertisers and publishers wise up to audience targeting techniques, Motti Kushnir, Chief Marketing Officer at location based services specialists, Telmap, looks at the benefits of making adverts personal.