Amid ongoing global financial uncertainty, the mobile media industry in 2010 once again proved itself to be a sector marked by sustained growth and innovation. MEF’s 7th Business Confidence Index Report in association with KPMG revealed that the industry expects to grow by 23% during 2011, demonstrating the continued robustness of this valuable segment of … [Read more…]
Adspend on mobile games will increase tenfold over the next five years, driven by the launch of advertising platforms on key app stores, according to a new report.
What does 2011 hold for mobile marketing? Mobile app store Getjar lists the top trends to look out for, including app store mergers, the rise of open source and the death of the URL.
Video can offer online retailers the chance to let consumers explore products in more detail, as they could in–store. Rob Tarrant, Managing Director, Brandbank, offers a guide to getting the most out of video when selling online.
Brands want to own the SERP (Search Engine Results Page) through integrated search, but how can they achieve this with increasingly search savvy competition? Nick Beck, Managing Director of Tug, offers some creative tips to help get the most out of integrated search campaigns.
UK high-street stores risk squandering consumer brand loyalty this Christmas through over reliance on money-off vouchers and heavy discounts, according to the 2010 Maximiles Loyalty Report.
LBi and bigmouthmedia predict that 2011 will be a landmark year for digital marketing, with the industry coming to terms with a raft of legislative, technical and economic changes that look set to make a fundamental impact on the sector.
Google’s integration of promoted tweets into the real-time search section of its live results, which it rolled out in late November, coincided with revelations it allegedly made two unsuccessful attempts to buy the social communication site. The search giant supposedly made an initial offer of $2.5bn which Twitter’s founders said was ‘insulting’. It then came … [Read more…]
Juniper Research has signalled an unprecedented interest in the mobile advertising space by key brands and agencies. This follows the dramatic increase in mobile application usage in key markets and the growing penetration of smartphones with location aware and augmented reality (AR) capabilities.
Another announcement looms from domain name regulators at ICANN, and the cybersquatters are salivating. Let’s hope this time there’s some sense behind the approach and stronger self-regulation for what will follow. The prospect of potentially thousands more top-level domain names is far from something to celebrate given the way the process is managed.