Facebook News Feed revamp unifies mobile and web (with larger ads)
Facebook has updated its website, with a new-look news feed that closely aligns its web and mobile versions under the same design.
Facebook has updated its website, with a new-look news feed that closely aligns its web and mobile versions under the same design.
Facebook today formally unveiled the redesign of its News Feed. The social network was keen to stress the changes have been designed to “clean up the page, declutter it, make it simpler, more modern and easier for people to use.” The update also means adverts on Facebook will be far more visible to users as … [Read more…]
Silverpop has launched a new tool giving its customers the ability to run two-way behaviour-based SMS campaigns.
This year’s Valentine’s day email campaigns have produced some eye-opening stats, with subject lines without discounts performing better than those offering a discount, and ‘lust’ getting higher clicks than ‘love’. Guy Hanson, Director, Response Consulting at Return Path looks at reasons for these anomalies, and provides some top tips for email marketing seasonal campaigns.
IPC Advertising has launched a new influencer marketing product that will enable commercial partners to capitalise on IPC Media’s brands’ influence across social media.
Last month, whisky brand Maker’s Mark reduced its alcohol proof from 90% to 84%, sparking outcry as customers flocked to Facebook and Twitter to discuss ‘watered-down whisky’ and switching to rival brands. After nine days of social media, national newspaper and TV coverage, the brand was forced into an extraordinary U-turn. This case study from … [Read more…]
As online audiences grow and become more diverse, marketing automation software is becoming ever more important for brands to reach the right people in the right place at the right time. Ahmed Ahmed at Eloqua offers 5 ways that marketers can use these new tools to get the most out of your sales opportunities.
With corporate scandals hitting the headlines, companies can no-longer elude the evolution of social media. Jason Woodford, CEO at one of the UK’s leading digital marketing agencies SiteVisibility, suggests that the horsemeat scandal can be used as a platform on which to finally inform and educate company directors the world-over that social media is no … [Read more…]
UK smartphones are increasingly turning to their phones for shopping, with half happy to spend over £10 via their mobiles, according to this new infographic from Intela.
Facebook ad technology firm Glow Digital Media has launched the ‘Engagement Accelerator’, designed to get the most out of newsfeed ads.