Despite a still challenging economy, UK consumers are willing to pay more for brands that deliver simpler experiences and interactions, according to a new study.
eBay, Apple, Google, Blackberry and Amazon are the top perfoming brands in terms of social media buzz, according to a new study.
This week saw Apple set up a subscriptions service on its app store. Patrick Mork, Chief Marketing Officer at GetJar, takes a look at the effect the move will have on publishers.
The UK online travel sector has enjoyed a strong few months, with Thomas Cook and First Choice leading the way, according to the latest ‘Hot Shops’ list from the IMRG and Hitwise.
Facebook’s meteoric rise is set to continue unabated, while Twitter and ‘real life’ social activities will see a marked decline in the near future, concludes a report out this week.
Everything Everywhere, the communications brand formed out of the merger between T-Mobile and Orange, has launched a multi-million pound advertising campaign that will appear on TV, outdoor, in print and online.
The iconic SPAM meat brand is set to launch a new social media strategy fully integrated with above the line activity in the UK.
In the age of real-time communication, when consumers can communicate with – and about – brands via a myriad of digital channels and social networks, will market research be replaced by more innovative ways of garnering customer insights? Piers Alington CEO of Feedback Ferret explores the issues.
As Mobile World Congress gets underway in Barcelona, widely regarded as one of the biggest mobile events in the calendar, Juniper Research reveals the hot topics at this year’s show.
Google’s Android operating system became the largest global SmartPhone software last year. However, according to Ben Trewhella, CTO of app developer Mubaloo, it will take time before Android apps reach the ‘best in class’ apps available on the iPhone.