With the world’s eyes on London Fashion Week, online interaction with some of Britain’s leading luxury clothing names will be at a peak. However, research conducted by global domain name marketplace, Sedo, has shown that some of the UK’s best loved fashion names have failed to secure ownership of their relevant web addresses, losing sight … [Read more…]
A number of email service providers are widening their offerings to include a wider scope of digital marketing. Jon Maddison at Epsilon International outlines how Email Service Providers (ESPs) are evolving.
Following the news that Twitter has redesigned its site to make it easier to post photos, videos and maps directly on the page, Louis Halpern, CEO of Halpern Cowan, looks at the implications for brands and online advertisers.
Rightmove has launched a new mobile website (mSite), following its number one ranked iPhone app, in response to the growing opportunity amongst users of Android phones and other mobile operating systems.
Twitter is now a ‘destination website’ and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
The IAB’s Games Steering Group (GSG) – a committee of leading games publishers and networks – has launched a practical handbook about advertising within console, mobile and online social/casual games.
This month’s top digital trends: Half think filesharing is legal; Mobile Phone Use on Planes; Online shopping savings; Digital Ad Spend Grows; SMEs addressing the web ‘after hours’; College Students Tweaking Facebook Privacy Settings; New Smartphone brands; Email Service Provider Turnover; Employee innovation; Senior executive pay cuts; Geo-data; Women and career breaks; ‘Staycations’; Mobile TV … [Read more…]
Four out of ten UK brands are spending less than one per cent of their digital marketing budgets on social media initiatives, according to a survey.
Newspaper websites are enjoying a surge of traffic from their online video stories, while Facebook is on track to be second only to Google for video referral traffic by year’s end, according to new research.
Specialist digital and eCRM agency, Underwired Amaze, has created a brand new website for FMCG giant, McCain Foods, designed to evoke emotional connection through the use of innovative creative and personalised content, which is personalised depending on where users sit within the eCRM cycle.