Google is running a test on its Google’s photo recognition tool, that will display adverts to users based on pictures taken by their smartphone cameras.
Advertisers could be missing out on a growing mobile audience during the evening, with many smartphone users logging on at midnight, according to new research.
Shopping through social media channels will take off in 2011, after a slow start characterised by cynicism from UK retailers, Ovum predicts.
UK Brands can analyse and track the search engine optimisation (SEO) and paid search strategies of their competitors thanks to the new UK version of the search analytics software service from Searchmetrics.
Ask.com has given up the Google ghost and gone back to their question and answer service of old. They’re laying off 130 engineers and consolidating the rest of their skeleton staff at company headquarters in California. Suzanne Morrow, Senior Copywriter at Dog Digital asks; is there really room for more than one search giant out … [Read more…]
Three in four (75%) of YouTube Mobile users say that their mobile is the number one device they use to watch YouTube videos, according to new stats issued by Google.
On the 1st January, the UK’s rate of VAT will rise to 20%. Research released today from affiliate network LinkShare, reveals that targeted marketing campaigns will be the most effective way to win business in the post-raise world. 30% of marketers* claim that mass marketing techniques will give way to individualised campaigns in 2011.
Following the spending review and the government’s current goal to close 75% of their websites, Tony Heywood, CEO at YoodooMedia looks at where the government have been going wrong in terms of their web offerings and how they can improve their online communication in the future.
After a testing period in the USA, Google’s preview system, ‘Quick View’, has recently been popping up in the UK. When a search is conducted on Google, as well as being able to view the related search results, the searcher, whilst scrolling through each, is privy to a full miniature pop-up preview of the related … [Read more…]
Location-based media firm JiWire is running its first UK-based campaign from Hiscox, which will see the insurer advertising to people via wi-fi networks on both mobile and laptop devices.