Shoppers would rather visit a store if it was within five miles rather than buy online via their smartphone, according to new research.
Media monitoring organisation ABC has launched a new Multi-Platform Certification which will allow media owners to highlight their brand reach across multiple platforms, as part of their online marketing research.
The European online video advertising market saw a growth of 100% in the first half of 2011*. But what are the reasons for this success and can it continue? Brian Fitzpatrick, Managing director, Europe, Adap.tv, takes a closer look…
As mobile commerce reaches a new level of maturity, consumers are increasingly using portable devices to engage with brands, find information and make purchases.
Mobile users on Twitter and LinkedIn doubled in the past year, across the five biggest Europeam countries, with the UK leading the growth, according to new research.
Alex Luff, managing director at brand consultancy, Corporate Edge, explains why the terms B2B and B2C are becoming outdated.
Over half of consumers (56%) would buy from an unfamiliar brand if offered the right deal at the right time, while 41% have bought purchased something online they would never previously thought of buying, because of a voucher or offer, according to new research.
Time Out Group has bought the Keynoir daily offers firm, as the entertainment listings magazine looks to expand its business.
Just 13% of large-company website owners are confident that their sites are error-free, while a massive 87% admit to website errors including inconsistent branding, poor usability and accessibility compliance errors, according to a new survey.
Global marketing and technology agency LBi has opened for business in Sydney Australia in response to rapidly growing client demand.