Newspapers will increasingly to act more like cable channels as they move to the web and mobile apps, creating a wholesale marketplace for advertising, according to James Murdoch, James Murdoch, News Corp.’s chairman for Europe and Asia.
Advertisers could be missing out on a growing mobile audience during the evening, with many smartphone users logging on at midnight, according to new research.
Google is bringing its contextual AdSense ads to its AdMob platform, the mobile advertising technology it bought in 2009.
Tesco Direct has launched a mobile website, letting shoppers buy non-food and household items, directly from mobile phones.
Phone maker HTC is poised to launch an online store selling e-books and apps, according to reports.
This year’s IAB Engage event featured a wealth of key players from the global Internet industry, offering their insights for the future of digital media. This report offers key highlights from the morning session.
Despite its detractors, Apple’s iPad has lead the way in creating demand for tablet devices. Melita Shelley, head of user experience, Pod1, takes a look at what the future holds for what Steve Jobs calls ‘third category’ devices…
This week’s movers and shakers in the digital marketing industry: Crunch | Nestle | SapientNitro | Yell | eModeration | Arena Media | eCircle | Moneydashboard | Two-Way Media | AudienceScience | Mulbaloo | Webcredible | ‘Hormone Horoscope | Shazam | NextiraOne | 7digital | NCR | Glam Media | Code Computerlove | OgilvyAction | … [Read more…]
Over 55s in the UK are becoming increasingly web savvy, with three out of four choose natural search results when making consumer choices, according to new research.
Tesco has updated its Groceries iPhone app to include a barcode reader that lets shoppers add items to a their online home delivery order.