Rubicon Project’s new real time trading platform links publishers and advertisers
Online advertising technology company Rubicon Project has launched its Real Time Trading Platform along with three new products.
Online advertising technology company Rubicon Project has launched its Real Time Trading Platform along with three new products.
Twitter has partnered with American Express to offer both customers early access to an online advertising platform for small businesses.
Social recommendations have a positive effect on a consumer’s enjoyment and recall of video ads, according to a new study.
Low-cost Android handsets will reach a penetration rate of 80% of total smartphones in Africa, India, and China by 2015, accoriding to new research from In-Stat.
Browser maker Opera Software has acquired Mobile Theory and 4th Screen Advertising in an effort to boost its push into the mobile advertising space.
Apple has made further reductions to the costs of advertising on its iAd mobile advertising platform, down to just a tenth of its original asking price, following slow take up.
Madhouse, China’s leading Mobile Marketing Company has launched in India, in partnership with global ad giant WPP.
Social games maker Zynga has announced that its users are now spending more than $3m per day on its games, such FarmVille and Words with Friends.
Over 1 in 5 shoppers with a smartphone check for online vouchers while in stroes, according to the latest round of mobile marketing trends from JiWire.
Two UK newspaper adverts for budget airline Ryanair have been banned following complaints from readers and an online campaign claiming they were sexist.