Yahoo preparing for biggest layoffs yet?
Yahoo is reportedly planning a huge restructuring strategy, including layoffs that are likely to number in the thousands, according to a news report.
Yahoo is reportedly planning a huge restructuring strategy, including layoffs that are likely to number in the thousands, according to a news report.
Many Android apps are sharing personal data with advertisers without clear consent, according to an investigation conducted by Channel 4.
Collective, a full service provider of media and technology solutions for display and video advertising, has appointed Dominic Woolfe to lead the newly-created Advertising Solutions Group in the role of Client Strategy Director.
Just 8 different emotional dimensions drive 83% of all consumer brand purchasing decisions – with Pleasure being the most important one by far, accounting for almost a quarter of all brand choices, according to a new study.
Facebook is letting companies place ads on its mobile version for the first time, and to advertise on the log out screen, flowing the launch of its new ‘Premium’ service.
Twitter plans to make it more difficult for users to avoid advertisements on mobile. According to global digital marketing agency, Fortune Cookie, the news is unsurprising and detracts from more interesting and important developments at Twitter.
LG’s new minute-long “smart thief caught on cam” guerrilla-style ad for its slim televisions has already amassed 4.5m views since its launch on YouTube back in December. Click below to see why it’s our video viral of the week…
Social marketing technology company Buddy Media has bought Brighter Option, whose social ad management solution helps create, manage and measure Facebook advertising campaigns.
Yahoo has threatened Facebook with a legal war over “10 to 20” patents, according to a news report, in a move that could disrupt the social network’s plans to go public this year.
After reviewing 300,000 creatives served globally, ad serving firm MediaMInd has discovered that certain formats are performing far better in engaging more users and for longer.