General Motors pulls 'ineffective' Facebook ads
In a shock move ahead of Facebook’s IPO this week, General Motors is reportedly pulling all of its $10m- worth of ads from the social network saying that paid ads are ‘ineffective’ on the platform.
In a shock move ahead of Facebook’s IPO this week, General Motors is reportedly pulling all of its $10m- worth of ads from the social network saying that paid ads are ‘ineffective’ on the platform.
In a shock move ahead of Facebook’s IPO this week, General Motors is reportedly pulling all of its $10m- worth of ads from the social network saying that paid ads are ‘ineffective’ on the platform.
Yahoo has unveiled a new tool for online advertisers designed to take advantage of the company’s experience with big data analytics to improve the effectiveness and reach of targeted campaigns running on the portal’s network.
With Facebook’s stock market flotation imminent, European MD of RadiumOne. Rupert believes that Facebook’s advertising model could lead to an over saturation of adverts for Facebook users.
Marketers are beggining to adopt gaming techniques to engage and convert consumers. But what are the differences between sponsored games, advergames and gamification, and how can they work for you? Andy Dean, Future Trends and Innovation Consultant at Amaze, examines the impact of gaming on marketing.
In the digitally advanced markets, social is moving ahead of directories as the main way small businesses get new customers. Latest research in the UK shows the scale of the channel shift, with more than a third of small firms are using Facebook for marketing (vs 27% using local directories). Twitter is also playing a … [Read more…]
Google is in talks to buy messaging app, Meebo, for as much as $100 million, according to reports in US media.
Most consumers believe the internet as we know it would ‘disappear’ without ads, but most want want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content, according to a new survey.
Most consumers believe the internet as we know it would ‘disappear’ without ads, but most want want more information about the online ads they see and only 1 in 10 are willing to pay for advertising-free content, according to a new survey.
Facebook’s Instagram deal could be delayed by as long as a year after a federal agency launched an investigation into the $1bn purchase.