He was expected to fill Bill gates Shoes at Microsoft, but Ray Ozzie’s departure from Microsoft has surprised many in the industry. Richard Edwards, Ovum principal analyst, takes at look at the implications for the software giant in the future.
As advertisers and publishers wise up to audience targeting techniques, Motti Kushnir, Chief Marketing Officer at location based services specialists, Telmap, looks at the benefits of making adverts personal.
The top 10 applications on Facebook have all been transmitting user data, including access to people’s names and, in some cases, their friends’ names, to dozens of advertising and Internet tracking firms, according to a news report.
Mobile app store GetJar has exclusively launched the full Android version of the popular Angry Birds game for free, funded by advertising.
Google, the search engine giant, registered a 32 per cent jump in profits, beating market expectations and highlighting the success of its emerging businesses.
New research from the Internet Advertising Bureau – the trade association for online and mobile advertising – reveals that mobile commerce has already become widely adopted in the UK, with 51% of mobile owners (23 million people) using their device to make payments, redeem coupons or research products and services.
This weeks top digital trends: Display ads still top priority | Customer expectations online | Mobile Broadband | Online CRM | North American Apps | Online air travel check-in | Cloud Computing | Voice operated apps | Top 100 British icons
This week’s movers and shakers in the digital industry: I Spy Marketing | Videojug | Sequence | Diffusion | Tealeaf | Adconion | Rubicon Project | Recommendi |Bible Society | Transversal | Exalead | e-dialog | Tagman | Mobile Interactive Group | Effiecient Frontier | Linkshare | Consumerchoices | edigitalresearch | ATG | Global Reviews … [Read more…]
Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. According to Matthew Whiteway, Client Services Director at leading search specialist agency and technology firm Greenlight, were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to … [Read more…]
The News of the World has followed News Corp stablemate The Times behind a paywall, with access to the site now costing £1 for 24 hours or £1.99 for four weeks. Steve Elsham, head of media at SAS UK looks at how newspapers can do more with digital media and their reader data.