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  <title>Welcome to Netimperative.com</title>
  <link>http://www.netimperative.com</link>
  
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       Delivering online news and digital intelligence to business since 1999. Sign up for free to the UK’s longest running daily email news bulletins. 
 
       
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    <item rdf:about="http://www.netimperative.com/news/2010/february/marketing-emails-2018becoming-less-relevant2019">
      <title>Marketing emails ‘becoming less relevant’ </title>        
      <link>http://www.netimperative.com/news/2010/february/marketing-emails-2018becoming-less-relevant2019</link>        
      <description>Nearly two-fifths (39%) of UK consumers claim that the marketing e-mails they receive have become less relevant than they were a year ago, but they are more likey to forward useful information onto a friend, according to new research.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>           
                  
        <dc:subject>Marketing</dc:subject>       
      
                  
        <dc:subject>Email</dc:subject>       
              
      <dc:date>2010-02-09T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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    <item rdf:about="http://www.netimperative.com/news/2010/february/gmail-takes-on-facebook-with-status-updates">
      <title>Gmail takes on Facebook with status updates</title>        
      <link>http://www.netimperative.com/news/2010/february/gmail-takes-on-facebook-with-status-updates</link>        
      <description>Google is reportedly set to update its Gmail service with more social features, making the free email service more akin to Facebook and Twitter.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>           
                  
        <dc:subject>Social</dc:subject>       
      
                  
        <dc:subject>Blogging</dc:subject>       
      
                  
        <dc:subject>Email</dc:subject>       
              
      <dc:date>2010-02-09T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>Digital Minds Interview: 60 seconds with I Spy’s Jim Brigden</title>        
      <link>http://www.netimperative.com/news/2010/february/digital-minds-interview-60-seconds-with-ispy2019s</link>        
      <description>Industry veteran Jim Brigden is reknown for taking The Search Works from a £1m to £100m turnover business in just 3 years. Now working at I Spy Marketing, Jim talks to Danny Meadows-Klue about the growth of mobile, why marketers should treasure product reviews and the perils of embarrassing Facebook photos…</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2010-02-09T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>Former teenage dotcom millionaire confronts past in BBC doc</title>        
      <link>http://www.netimperative.com/news/2010/february/former-teenage-dotcom-millionaire-confronts-past</link>        
      <description>Benjamin Cohen, former 16-year-old dotcom millionaire during the late 1990s, is the subject of a BBC radio documentary today.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>           
                  
        <dc:subject>Search</dc:subject>       
      
                  
        <dc:subject>Media</dc:subject>       
      
                  
        <dc:subject>Internet</dc:subject>       
      
                  
        <dc:subject>Advertising</dc:subject>       
      
                  
        <dc:subject>Social</dc:subject>       
      
                  
        <dc:subject>Start-ups</dc:subject>       
      
                  
        <dc:subject>Technology</dc:subject>       
              
      <dc:date>2010-02-09T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>Google threatens legal action against Chinese copycat</title>        
      <link>http://www.netimperative.com/news/2010/february/google-threatens-legal-action-against-chinese</link>        
      <description>Google has warned a copycat Chinese Web site’Goojje’ to stop using a logo that resembles the US Internet giant's or face possible legal action, state media reported Monday.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>           
                  
        <dc:subject>Search</dc:subject>       
      
                  
        <dc:subject>Advertising</dc:subject>       
              
      <dc:date>2010-02-09T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>TradeDoubler shuts Japan office, focuses on Europe</title>        
      <link>http://www.netimperative.com/news/2010/february/tradedoubler-shuts-japan-office-focuses-on-europe</link>        
      <description>Digital marketing company TradeDoubler will be closing its operation in Japan as part of the final stage of its long term integration of the IMW Group. </description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>           
                  
        <dc:subject>Marketing</dc:subject>       
      
                  
        <dc:subject>Affiliate</dc:subject>       
      
                  
        <dc:subject>Advertising</dc:subject>       
              
      <dc:date>2010-02-09T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>Ebay backs down over forcing free P&amp;P from sellers</title>        
      <link>http://www.netimperative.com/news/2010/february/ebay-backs-down-over-forcing-free-p-p-from-sellers</link>        
      <description>eBay has reversed its policy of enforcing free postage and packaging on sellers in certain categories within its online marketplace, following a barrage of complaints.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>           
                  
        <dc:subject>Retail</dc:subject>       
      
                  
        <dc:subject>Auctions</dc:subject>       
              
      <dc:date>2010-02-08T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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    <item rdf:about="http://www.netimperative.com/news/2010/february/google-to-launch-instant-speech-translator-for">
      <title>Google to launch instant speech translator for smartphones</title>        
      <link>http://www.netimperative.com/news/2010/february/google-to-launch-instant-speech-translator-for</link>        
      <description>Google is set to launch a new smartphone translator tool that will be able to hear speech and translate it instantly.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>           
                  
        <dc:subject>Mobile</dc:subject>       
      
                  
        <dc:subject>Technology</dc:subject>       
              
      <dc:date>2010-02-08T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>Pitchfork and Drowned in Sound pick w00t!media for ad sales</title>        
      <link>http://www.netimperative.com/news/2010/february/pitchfork-and-drowned-in-sound-pick-w00t-media-for</link>        
      <description>Two of the world’s most established editorial-led music websites, Pitchfork and Drowned in Sound, have appointed w00t!media as their exclusive online advertising sales partner in the UK. </description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>           
                  
        <dc:subject>Music</dc:subject>       
      
                  
        <dc:subject>Advertising</dc:subject>       
              
      <dc:date>2010-02-08T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>Top 10 learning technology trends in 2010</title>        
      <link>http://www.netimperative.com/news/2010/february/top-10-learning-technology-trends-in-2010</link>        
      <description>How will the growing reach of new media technologies affect training in 2010? Robin Hoyle, head of learning at Infinity Learning looks at how Web 2.0 can be used to improve learner engagement and interaction.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>           
                  
        <dc:subject>Recruitment</dc:subject>       
      
                  
        <dc:subject>Technology</dc:subject>       
      
                  
        <dc:subject>Analysis</dc:subject>       
              
      <dc:date>2010-02-08T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
    </item>
  
  
    <item rdf:about="http://www.netimperative.com/news/2010/february/itv2019s-dancing-on-ice-uses-emoderation-to-keep">
      <title>ITV’s Dancing on Ice uses eModeration to keep live chat in line </title>        
      <link>http://www.netimperative.com/news/2010/february/itv2019s-dancing-on-ice-uses-emoderation-to-keep</link>        
      <description>ITV is using eModeration, the moderation and community management company, to moderate comments on the Dancing on Ice website, and to moderate its live chat function during the Sunday shows. </description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>           
                  
        <dc:subject>Broadcast</dc:subject>       
      
                  
        <dc:subject>Social</dc:subject>       
              
      <dc:date>2010-02-08T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
    </item>
  
  
    <item rdf:about="http://www.netimperative.com/news/2010/february/facebook-ditches-microsoft-banner-ads-but-makes">
      <title>Facebook ditches Microsoft banner ads- but makes Bing default search engine</title>        
      <link>http://www.netimperative.com/news/2010/february/facebook-ditches-microsoft-banner-ads-but-makes</link>        
      <description>Facebook is to ditch Microsoft’s banner ads in favour of its own, but is now using Bing to power its site search engine, as the two companies overhaul their 2007 search ad deal.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>           
                  
        <dc:subject>Search</dc:subject>       
      
                  
        <dc:subject>Advertising</dc:subject>       
      
                  
        <dc:subject>Social</dc:subject>       
              
      <dc:date>2010-02-08T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
    </item>
  
  
    <item rdf:about="http://www.netimperative.com/news/2010/february/teens-2018ditching-blogs-for-twitter2019">
      <title>Teens ‘ditching blogs for Twitter’ </title>        
      <link>http://www.netimperative.com/news/2010/february/teens-2018ditching-blogs-for-twitter2019</link>        
      <description>U.S. teens are turning their backs on blogging just as they are more wirelessly connected than ever before, according to a new study.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>           
                  
        <dc:subject>Social</dc:subject>       
      
                  
        <dc:subject>Blogging</dc:subject>       
      
                  
        <dc:subject>Research</dc:subject>       
              
      <dc:date>2010-02-05T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
    </item>
  
  
    <item rdf:about="http://www.netimperative.com/news/2010/february/2-in-5-marketers-to-cut-print-media-spend-this">
      <title>2 in 5 marketers to cut print media spend this year- survey</title>        
      <link>http://www.netimperative.com/news/2010/february/2-in-5-marketers-to-cut-print-media-spend-this</link>        
      <description>Two in five (41%) of marketers will decrease spending on print media during the year ahead, opting for social media, mobile marketing and search instead, according to a new survey.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>           
                  
        <dc:subject>Search</dc:subject>       
      
                  
        <dc:subject>Marketing</dc:subject>       
      
                  
        <dc:subject>Social</dc:subject>       
      
                  
        <dc:subject>Agencies</dc:subject>       
      
                  
        <dc:subject>Research</dc:subject>       
      
                  
        <dc:subject>Advertising</dc:subject>       
      
                  
        <dc:subject>Media</dc:subject>       
      
                  
        <dc:subject>Email</dc:subject>       
              
      <dc:date>2010-02-05T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
    </item>
  
  
    <item rdf:about="http://www.netimperative.com/news/2010/february/symbian-opens-smartphone-platform-to-developers">
      <title>Symbian opens smartphone platform to developers</title>        
      <link>http://www.netimperative.com/news/2010/february/symbian-opens-smartphone-platform-to-developers</link>        
      <description>Mobile software maker Symbian has made its smartphone platform open source, letting developers use and modify the platform's underlying source code for any purpose. </description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>           
                  
        <dc:subject>Mobile</dc:subject>       
      
                  
        <dc:subject>Technology</dc:subject>       
              
      <dc:date>2010-02-05T00:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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