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  <title>Digital marketing news | Digital marketing events at Netimperative</title>
  <link>http://www.netimperative.com</link>
  
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       Netimperative is an online magazine that provides digital marketing news and digital marketing events.
       
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            <syn:updateBase>2008-05-09T09:59:00Z</syn:updateBase>
        
  
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    <item rdf:about="http://www.netimperative.com/news/2008/may/12/roundtable-report-mobile-marketing">
      <title>Roundtable report: Mobile marketing</title>        
      <link>http://www.netimperative.com/news/2008/may/12/roundtable-report-mobile-marketing</link>        
      <description>Is the saturation of online advertising paving a demand for mobile advertising? Netimperative and mobile marketing firm AdRevenue recently assembled some key industry players to discuss the future of this emerging platform. </description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-12T23:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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    <item rdf:about="http://www.netimperative.com/news/2008/may/12/uk-ad-networks-forecast-to-grow-60-in-2008">
      <title>UK ad networks forecast to grow 60% in 2008</title>        
      <link>http://www.netimperative.com/news/2008/may/12/uk-ad-networks-forecast-to-grow-60-in-2008</link>        
      <description>UK media spend on online advertising networks will grow by 60% in 2008 to an estimated £385 million, according to a new report published by E-consultancy.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-12T23:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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    <item rdf:about="http://www.netimperative.com/news/2008/may/12/credit-firms-2018breaking-facebook-ad-rules2019">
      <title>Credit firms ‘breaking Facebook ad rules’ </title>        
      <link>http://www.netimperative.com/news/2008/may/12/credit-firms-2018breaking-facebook-ad-rules2019</link>        
      <description>Credit firms who target young people by advertising on social networking websites such as Facebook are breaking advertising rules, a charity has claimed. </description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-12T23:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>Google’s Yahoo tie up comes under fire</title>        
      <link>http://www.netimperative.com/news/2008/may/12/google2019s-yahoo-tie-up-comes-under-fire</link>        
      <description>A number of pressure groups have formed to protest the possible link up between Yahoo! and Google, following the collapse of Microsoft’s bid approach for Yahoo! earlier this month.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-12T23:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>Google policy change sparks ‘trade-jacking’ threat </title>        
      <link>http://www.netimperative.com/news/2008/may/12/google-policy-change-sparks-2018trade-jacking2019</link>        
      <description>Google has made radical changes to its trademark policy that could cost major companies millions as they struggle to protect their brands online.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-11T23:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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    <item rdf:about="http://www.netimperative.com/news/2008/may/12/viagogo-clinches-madonna-contract">
      <title>Viagogo clinches Madonna contract</title>        
      <link>http://www.netimperative.com/news/2008/may/12/viagogo-clinches-madonna-contract</link>        
      <description>Secondary ticketing firm viagogo has been named the official premium and secondary ticketing partner on Madonna’s Sticky &amp; Sweet tour in Europe, excluding Germany and Italy. </description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-11T23:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>Charity blog aims to bust cancer myths</title>        
      <link>http://www.netimperative.com/news/2008/may/12/charity-blog-aims-to-bust-cancer-myths</link>        
      <description>Cancer Research UK has launched a blog designed to dispel the misinformation and confusion associated with health and science stories.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-11T23:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>Report: Five myths about online TV</title>        
      <link>http://www.netimperative.com/news/2008/may/12/report-five-myths-about-online-tv</link>        
      <description>A new report from digital entertainment R&amp;D company Futurescapen contradicts five myths about online television shows.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-11T23:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>Age Concern launches 'Lifebook'</title>        
      <link>http://www.netimperative.com/news/2008/may/12/age-concern-launches-lifebook</link>        
      <description>Charity Age Concern are working in conjunction with digital agency Head to develop and launch a new online campaign which aims to encourage people to become more organised by collating information about their life in one place. </description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-11T23:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>McCain awards eCRM account to Underwired</title>        
      <link>http://www.netimperative.com/news/2008/april/28/mccain-awards-ecrm-account-to-underwired</link>        
      <description>Independent digital and eCRM agency, Underwired, has been appointed by FMCG company McCain Foods.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-08T23:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>MySpace makes profiles portable</title>        
      <link>http://www.netimperative.com/news/2008/april/28/myspace-makes-profiles-portable</link>        
      <description>MySpace is now letting users share their pages on partner sites, announcing deals with Yahoo!, eBay, Photobucket, and Twitter in the process.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-08T23:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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      <title>blinkx aims to ‘turn readers into viewers’</title>        
      <link>http://www.netimperative.com/news/2008/april/28/blinkx-aims-to-2018turn-readers-into-viewers2019</link>        
      <description>Video search engine blinkx has launched a service for publishers which links text to video matches.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-08T23:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
    </item>
  
  
    <item rdf:about="http://www.netimperative.com/news/2008/april/28/brits-clean-up-at-2018internet-oscars2019">
      <title>Brits clean up at ‘Internet Oscars’</title>        
      <link>http://www.netimperative.com/news/2008/april/28/brits-clean-up-at-2018internet-oscars2019</link>        
      <description>The BBC and FT.com were among 26 UK-based sites to win at this year’s Webby Awards, often dubbed the ‘Internet Oscars’.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-08T23:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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    <item rdf:about="http://www.netimperative.com/news/2008/april/28/kerb-creates-games-portal-for-samsung">
      <title>Kerb creates games portal for Samsung</title>        
      <link>http://www.netimperative.com/news/2008/april/28/kerb-creates-games-portal-for-samsung</link>        
      <description>Digital engagement agency Kerb has been selected by electronics giant Samsung to develop an online games portal for its MP3 player range, including the new T10.</description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-07T23:00:00Z</dc:date>        
      <dc:type>News Item</dc:type>    
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    <item rdf:about="http://www.netimperative.com/news/2008/april/28/advertising.com-bolsters-search-team">
      <title>Advertising.com bolsters search team </title>        
      <link>http://www.netimperative.com/news/2008/april/28/advertising.com-bolsters-search-team</link>        
      <description>Online ad network Advertising.com has made a number of senior appointments to its specialist search division. </description>        
      <dc:publisher>robin</dc:publisher>        
      <dc:creator>robin</dc:creator>                   
      <dc:date>2008-05-07T23:00:00Z</dc:date>        
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