The iconic SPAM meat brand is set to launch a new social media strategy fully integrated with above the line activity in the UK.
Adidas brings personal coaching to Android mobile users
The adidas miCoach app for Android has launched, giving mobile users a personalised fitness training program with voice commands.
First look: Nokia reveals Windows 7 phone designs
Nokia has unveiled the first concept designs of its Windows 7 Mobile phones, following its tie-up with Microsoft.
Guest comment: Customer feedback: the death of market research?
In the age of real-time communication, when consumers can communicate with – and about – brands via a myriad of digital channels and social networks, will market research be replaced by more innovative ways of garnering customer insights? Piers Alington CEO of Feedback Ferret explores the issues.
Top 5 Hot Topics at Mobile World Congress 2011
As Mobile World Congress gets underway in Barcelona, widely regarded as one of the biggest mobile events in the calendar, Juniper Research reveals the hot topics at this year’s show.
Morrisons buys baby goods website Kiddicare
Morrisons has bought baby goods website Kiddicare for £70m, marking the supermarket chain’s first move in building an online non-food business.
Right to reply: Android’s 2011 growth will be tempered by fragmentation
Google’s Android operating system became the largest global SmartPhone software last year. However, according to Ben Trewhella, CTO of app developer Mubaloo, it will take time before Android apps reach the ‘best in class’ apps available on the iPhone.
App store GetJar gets $25m funding boost
Open app store GetJar has raised $25 million in Series C funding from Tiger Global Management.
Microsoft revamps Windows Phone 7 ahead of Nokia partnership
This week, in Steve Ballmer’s keynote address at Mobile World Congress 2011, Microsoft announced a variety of new features coming to its Windows Phone 7 smartphone operating system.
Tremor Media boosts mobile video ads with Transpera Mobile buy
Tremor Media has bought mobile video firm Transpera, as the online ad network expands to mobile.