With the iPad II launching today what is the current competition facing Apple’s newest “magical” device? Andrew Eisner at Retrevo takes a look at the growing tablet market, and if Apple still has the edge…
Groupon expands into China with ‘GaoPeng’ coupon site
GaoPeng, a daily-deals site that represents Groupon’s foray into China, has now begun accepting registrations, having signed a raft of deals with major retailers and services.
First mobile web ad metrics launched
For the first time, standardised key metrics for measuring advertisements have been established for the mobile interactive industry, via a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA).
Top 20 tips: Getting the most out of pay-per-click ads
It can be pretty easy to set up a Pay Per Click (PPC) advertising campaign, but getting the most out of your investment takes a bit more work. This latest series of Top 20 tips, from James Parker, senior PPC Consultant at Stream:20, gives you top tips on how to optimise your campaign.
UK web shopping habits: Men focus on mobile… while women get social
Men are more likely to use smartphones and apps to shop, while women are more likely to use Facebook when choosing a purchase, according to a new report.
Right to reply: How does the ASA’s new internet powers effect user reviews?
This week saw the Advertising Standards Authority’s new remit come into effect, giving the UK watchdog more power to penalize firms that run misleading claims on their websites and social media profiles. Richard Anson, CEO and co-founder of Reevoo looks at the implication of these new rules on user reviews.
Half of Brits ‘prefer traditional books to e-books’
Nearly half of Brits (49%) say they would rather read and own actual books, showing a promising future for the printed book market, according to new research.
Digital game market worth €3.3bn by 2015
The market for digital game content in Europe is expected to grow to €3.3bn ($4.2bn), according to a new report.
EU antitrust watchdog raids e-book publishers
EU antitrust regulators investigating e-book publishers have raided several companies on suspicion of price-fixing.
Infinite Authors offers self-publishing tools for e-book writers
Oxford-based independent publisher Infinite Ideas launches a new self-publishing website, Infinite Authors.